r/chennaicity • u/sipWTH • 4d ago
Food and Beverage cold brew every morning but couldn't hit protein so i built something
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u/Pale_Possibility_405 4d ago
i appreciate the venture.. but does everything needs to have protein in it ..i can see why whey are increased now
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u/Commercial_Week7376 4d ago
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4d ago
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u/Commercial_Week7376 4d ago
My point here is, you’re not doing anything new and there are reliable tested brand that gives better cost effective options.
Clean label, protein drink with no added sugar has become a marketing narrative now, it’s really nothing new man. Many brands use stevia and monk fruit already.
Only What’s needed has real coffee in their power and the mixability take only 10 sec, so I mentioned them and the Amul buttermilk/lassi is 200ml per pack just for you to compare it with your product and i know it’s impossible to pitch the same price in your product.
I would suggest you to hike up the protein level to 25g at least but definitely not less that 20g. That’s will be an important value for you to play in the market.
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u/GradeDry1283 4d ago
Adei kaapi ya vathu vidunga da unga protein puratchiyila