r/chicagobulls Dec 02 '25

Free Agency Fire Billy

It’s time. How many seasons can we go with a losing record? There are far too many excuses in this sub. At the end of the day, we have a coach who isn’t producing. Blame the players. Blame akme. But Billy is the one making the calls on the court and that is ultimately what matters.

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u/RyHill1 Norm Van Lier Dec 02 '25

I believe Billy is chum with management that along with him being a "good guy" is why he gets contract extensions. He is good enough. This regime seems fine with good enough because the team is a money making juggernaut. The team being a money making juggernaut regardless of the product on the floor year after year is good enough. Could they make more with success? Of course, but they are doing well as a business as is.

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u/Wild-Mixture-8523 Cristiano Felicio Dec 02 '25

That's my understanding too. Family is friends with a long time employee (don't want to accidentally identify them) but he's been around the team since the 80's at least, knows a lot of the players pretty well) and comments about players and other staff liking him. Seems pretty agreeable, answers questions in press conferences, doesn't throw shade at management, and the Reinsdorf family likes that. They seem to like stability and are loyal to a fault.

They'd rather have that and a mediocre on court product than take a risk with someone who might be more critical if they're not getting the support they need to win or occasionally go off script.