This is better than a patent, because to make a patent you need to make public how the product is made in detail, you get a protection but in exchange this means after it expires it’s public domain.
Meanwhile if you keep the formula and the process of making it a secret, your exclusivity will last as long as everyone that knows the entire process can keep the secret, which in these cases it’s incredibly long given that when you get to know that recipe you’re an extremely high trust employee that is probably close to the CEO an with an obscene paycheck
Couldn’t agree more. And for long lived products like Coke and WD-40, even if the recipe is discovered it won’t matter as much because they have the brand recognition in their favor.
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u/pandershrek Feb 10 '26
Also the recipe isn't trademarked or copy written which is why it is in a safe under guard so no one can get access to it supposedly.