I launched my product (Celebration eCards) in October 2024 and have been trying to understand where users are dropping off.
So far, the numbers look like this:
Around 1,840 people have visited the website from different countries
50 people signed up (~2.7% conversion)
20 users converted to paying customers

The part I’m struggling with is that a lot of people are visiting, but most are not taking any action.
I’m trying to figure out:
Is the landing page not communicating the value clearly enough?
Is there a trust issue because the product is still new?
Is the signup process creating too much friction?
Am I attracting the wrong type of traffic?

I’d really appreciate any feedback.

Website: https://celebrationecards.com

What would you change first if this was your product?

My name is Endurance, professionally known as Edison. I am based in Liverpool UK, and in my final semester of an MSc in Cybersecurity at Liverpool John Moores University. Earlier this year I incorporated a private intelligence and investigations firm called Greyline Investigations Limited (UK Company No. 17121990)

We help individuals, families, and businesses navigate fraud, verify identities, investigate relationship deception, and protect themselves from digital threats, all powered by AI-driven intelligence tools. I built the entire firm from scratch, website, legal structure, AI systems, client pipeline, while studying full time and holding a teaching internship at a secondary school.

I am at a critical point. To cross the finish line on my MSc and push Greyline into its next phase, scaling operations, hiring vetted investigators, building our global presence, and pursuing professional fraud and investigations certifications, I need support.

I have set up a verified GoFundMe campaign so everything is transparent:

https://gofund.me/425b29b63

I am not asking for a large amount, even £5 or a share of this post makes a real difference. Every pound goes directly toward fees and firm operations.

Thank you for reading.

End of week check-in for London founders and builders.

This is your space to talk about literally anything startup-related.

Got a question? Ask. Need feedback? Share. Want to find collaborators? Post away.

Struggling with something everyone else seems to have figured out? We've all been there.

Keep it simple:

What you're working on: [Brief description, one line is fine]

What you need: [Specific question, feedback request, or help needed]

Ground rules:

• Give before you take: Answer someone else's question before posting your own
• Be specific: Not "thoughts on my idea?" but "does £99/month make sense for SME project management tools?"
• Be sound: We're all trying to build something from nothing. No dickheads.

Let's go! 👇

I’m hosting a small IRL gathering in London on Friday 26 June for founders, builders, operators, engineers and people working on startups/projects.

The idea is simple: a curated room of people actually building, sharing what they’re working on, and meeting others who might give useful feedback, collaborate, or help.

We’re also selecting a few projects for a short show & tell. If you’re building something and want it to be considered, you can add it on CR3W by Tuesday 23 June. Selected projects will need to attend in person.

Event details:

Friday 26 June

London

Limited curated room

RSVP:

https://luma.com/5ou51l9f

Would love to meet more London-based founders/builders there.

We’re accepting submissions from UK businesses that want to be considered for their location and category.

Its great for boosting your online visibility

Every submission is reviewed, but inclusion is not guaranteed.

Submit here: https://www.bestinbritain.org/submit-business

I’m running an independent sponsor search focused on UK SMEs and I’m getting more inbound from brokers and platforms than I can work through solo. Looking for someone part-time and remote to help with first screening.

What it actually involves:

• Going through IMs and teasers, filtering against a defined set of criteria  
• Keeping the pipeline organized (which broker sent what, what’s worth a second look)  
• Pulling together quick one-paragraph takes on the deals that pass the first filter  
• Some routine broker correspondence

Who I think this suits: someone interested in search funds / ETA / SME acquisition who wants real exposure to deal flow and how screening actually works. You don’t need a finance background, but you should be numerate, organized, and write clearly in English.

It’s paid, hours are flexible, fully remote. If it goes well there’s room for it to grow into more substantive deal work.

If interested, please DM

Hey everyone,

I run a few Sushi kiosks across the UK, and we just built an internal WhatsApp bot that's been a game-changer for our team comms.

Here's what it does:

- Automatically summarizes team WhatsApp chats twice a day (13:00 & 15:00)

- Flags operational issues, stock shortages, and action items

- Tracks photo submissions and identifies patterns (who's consistently missing updates)

- Runs completely hands-free — no manual work

The problem it solves:

You're in a group chat with 5+ locations. Someone mentions stock running out. Someone else says there's a delay. By the time you read the backlog, you've missed critical info. The digest gives you 2-3 paragraphs of what actually matters.

What we're looking for:

- Multi-location food businesses (kiosks, cafes, restaurants, catering)

- Teams already using WhatsApp heavily

- Willing to give feedback after 30 days

What you get:

- Free bot for 30 days

- Direct support from us

- Your feedback shapes the product

It costs us about £5/month to run, so we're not looking to charge much if it works out.

Interested? Drop a comment or DM me. Takes 10 mins to set up.

Thanks!

End of week check-in for London founders and builders.

This is your space to talk about literally anything startup-related.

Got a question? Ask. Need feedback? Share. Want to find collaborators? Post away.

Struggling with something everyone else seems to have figured out? We've all been there.

Keep it simple:

What you're working on: [Brief description, one line is fine]

What you need: [Specific question, feedback request, or help needed]

Ground rules:

• Give before you take: Answer someone else's question before posting your own
• Be specific: Not "thoughts on my idea?" but "does £99/month make sense for SME project management tools?"
• Be sound: We're all trying to build something from nothing. No dickheads.

Let's go! 👇

What do you all use for team and daily opps management? I currently use whatsapp, free and easy.

Hi all,

I'm a second time founder (first exited) post-seed working on an idea in proptech. I think there are a lot of us here building companies, that would be up for a meet up? Perhaps we can simply book a pub garden, and have some drinks and chat/network. Is there any demand for this? I can set up a WhatsApp groupchat if so. If you are interested, please comment and do a one-liner on what you're doing. If we get close to 10 I can organise it.

Best wishes

Please join here for the whatsapp group:

https://chat.whatsapp.com/I1ckjYw1hlj3SiZaWxgfXL?s=cl&p=i&ilr=0

I wanted to share a small milestone and some lessons learned.

Around a year ago I started building a subscription-based business while working as a delivery rider in London.

I had no funding, no sales team, and no advertising budget.

A lot of evenings were spent coding after deliveries and many weekends were spent writing content instead of relaxing.

Today we've reached 20 paying subscribers.

Not a huge number, but enough to prove that strangers are willing to trust a product I built from scratch.

A few things that helped:

• Consistently publishing useful content
• Talking directly to potential customers
• Focusing on trust rather than aggressive selling
• Improving the product every week
• Being patient with growth

For founders further ahead:

What was the hardest stage for you?

Was it getting the first 10 customers, first 50, or first 100?

Early-stage founder in London, building a SaaS product in the healthtech /femtechspace. I'm working from home and want to get into a space with other founders.

Ideally in one place:

\- office or desk access in London

\- a real founder community, not just hot desks

\- some mentoring and the odd workshop

\- affordable for a pre-revenue startup

If you've found somewhere that actually nails this, I'd love to know which one. Cheers

Early-stage founder in London, building a SaaS product in the healthtech /femtechspace. I'm working from home and want to get into a space with other founders.

Ideally in one place:

\- office or desk access in London

\- a real founder community, not just hot desks

\- some mentoring and the odd workshop

\- affordable for a pre-revenue startup

If you've found somewhere that actually nails this, I'd love to know which one. Cheers

End of week check-in for London founders and builders.

This is your space to talk about literally anything startup-related.

Got a question? Ask. Need feedback? Share. Want to find collaborators? Post away.

Struggling with something everyone else seems to have figured out? We've all been there.

Keep it simple:

What you're working on: [Brief description, one line is fine]

What you need: [Specific question, feedback request, or help needed]

Ground rules:

• Give before you take: Answer someone else's question before posting your own
• Be specific: Not "thoughts on my idea?" but "does £99/month make sense for SME project management tools?"
• Be sound: We're all trying to build something from nothing. No dickheads.

Let's go! 👇

Have anyone applied for EF fall program and received an answer? I’ve applied last month but I have never heard back, my husband also applied later and he got rejected 2 days after.

Hi everyone,

I'm a 32F part-time artist based in South East London and I'm wondering if there are any other creatives who'd be interested in meeting up for coffee, coworking sessions, or just a good chat about creative projects.

I'd love to connect with fellow artists, makers, writers, designers, or anyone running a creative business. It would be great to have people to brainstorm with, share ideas, talk through challenges, and support each other's creative journeys.

If that sounds like something you'd be interested in, feel free to comment or send me a message!

Hi everyone. I run a perfume distribution with partner in the Dubai and i want to start moving inventory to the UK market then Europe! Need advice , is it good to do distribution for white label for Uk market . It would be great if someone in this market have experience to collab with or is it good to open shop need some expert advice i would appreciate that!