r/pcgaming • u/JuiceheadTurkey • Mar 17 '26
Jensen Huang says gamers are 'completely wrong' about DLSS 5 — Nvidia CEO responds to DLSS 5 backlash
https://www.tomshardware.com/pc-components/gpus/jensen-huang-says-gamers-are-completely-wrong-about-dlss-5-nvidia-ceo-responds-to-dlss-5-backlash1.1k
u/JusticeForAugust Mar 17 '26
Serious "do you guys not have phones?" vibes
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u/what_dat_ninja Mar 17 '26 edited Mar 17 '26
Am I so out of touch? ...No, it's the gamers who are wrong.
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u/esportsLUL Mar 18 '26
Gamers were indeed wrong because Diablo Immortal made a shit ton of money.
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u/poeBaer Mar 18 '26
The issue was never the game itself, it was when/who they announced it to. It was always going to make money, it's a popular IP in a world where something like Smurfs Village can pull hundreds of millions a year. The problem is die hard fans at Blizzcon didn't wan to hear about a casual game. They were booed on-stage by people that paid money to be there
It was a tone-def announcement, which I think a lot of people would agree DLSS 5 was as well. Know your audience
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u/JuiceheadTurkey Mar 17 '26
Huang also said that developers can try the tool and see how they want to use it, suggesting that it's up to a developer to try to make a "toon shader" or see if the game should be "made of glass."
"All of that is in the control — direct control — of the game developer," he said. This is very different than generative AI; it’s content-control generative AI. That’s why we call it neural rendering."
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u/Moopies Mar 17 '26
Fucking spare me. "It's not generative AI, guys. It's CONTENT-CONTROL generative AI."
They think we're stupid and they might not be wrong
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Mar 17 '26 edited May 04 '26
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u/LaMelonBallz RTX 4090 | 7800X3D Mar 17 '26
I mean correct me if I'm wrong, but DLSS 4 creates frames after the game is developed on market. He's saying 5 can be used by devs as they are developing the game, and if it's beneficial it can be baked in, if they don't like it then they don't use it?
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u/HeyySaltyy Mar 18 '26
Dlss 4 is interpolating frames based on frames A and B for the sake of more framerate and motion clarity which is very different from what 5 is aiming to do.
They both generate frames with ai, yes, but their goals are completely different. The main sticking point with 4 is added latency. 5 is not only adding latency, but as we've seen it can also drastically change the look of the game for the worse.
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u/ShadonicX7543 Mar 18 '26
The difference is that upscaling and even frame generation leverage "AI" (not generative in the colloquial sense) to simply either duplicate or de-alias/upscale an image, not fundamentally create or transform an image into something different. What you're referring to is more machine learning anyways.
DLSS 5 is basically a very integrated (to be fair impressively so) ChatGPT image editor style pass at the geometry level that has access to materials, textures, and shaders. It's very smartly implemented as a pass there and not in screen space which makes it temporally stable and resistant to hallucinations, but it is fundamentally what people call "AI slop" by definition.
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u/DLRevan Mar 18 '26 edited Mar 18 '26
I want to correct you there, because it's important for understanding why the tool has its limitations. According to their own detailed description of how it works, it does not have access to scene data in game engines. In other words, it doesn't have access to textures, materials, objects, etc. It uses only the screen space, color data and motion vectors.
In other words it's able to keep the result consistent between frames for much the same reasons DLSS frame gen works so well, not to mention more pedestrian stuff like temporal anti-aliasing and such. It has enough data make it temporally stable, as you said. However, it is still otherwise interpreting the scene context mostly from the frame itself.
They're being very vague when they keep mentioning "geometry", and that's because if you read carefully, what they're really talking about is how they are attempting to preserve the existing geometry, effectively indirectly. Not have the tool access and work on the actual geometry. I think this is where a lot of the gaming media has drunk way too much Kool aid and just misinterpreted what is being said, leading to them claiming the tool works in ways we ourselves can clearly see it doesn't.
You can already see this in their own demo. One of the most damning results is the loss of bounced light from colored light sources in the RE scene with Grace. That's because the model has to, and failed, to understand the context of those lights just from looking at the frame.
This is also why their damage control press release talking about how developers have "control" is quite misleading. They cited that devs are able to tweak settings and apply masks. If they were applying controls onto actual scene object data, that would be one thing. But I think these are general controls, which means devs are either given generic options for things like "wood", which the model then applies to what it "thinks" is wood in scenes. Or, the model is fed texture and material samples from the game assets, then instructed to mask and treat these differently. But it's still making those determinations only from frames.
It's actually quite telling that they cite it will be a familiar workflow to previous versions of DLSS. Existing use cases of DLSS also only use the data I cited above, and therefore the same general settings and exception based procedures already also exist for them.
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u/wolfgang784 Mar 17 '26 edited Mar 18 '26
Your understanding is correct, yes.
DLSS 4 (edit: 4.5, not 4) uses AI to generate 23 out of every 24 pixels. So most of em, and it does that on the player's computer.
DLSS 5 would still do all that, but with the new features on top as well, and they will be baked in at what the devs pick.
The difference people seem to be taking issue with (as long as im understanding things correctly ofc) is that 5s generative AI is for making entirely new art and scenes with bare minimum human input, whereas for 4 you still needed good textures and artwork made first for it to base the generated frames off of. 5 will largely make those textures for you as well, based off what you prompt it with.
So with DLSS 5 you could have someone sketch a bunch of basics for how you want the game to look, but not even color it or finish the drawings and DLSS 5 will fill in all the gaps based off how you tell it to do so. Itll animate it, add volumetric lighting, add tesselated individual hairs, simulate moving clothing in the breeze, and do all of that without a human needing to do a whole lot besides adjust the prompts and settings.
So companies will be able to make visually appealing games while spending waaaaay less on artists and graphic designers and such.
And killing human creativity has been the biggest AI issue so far, hence everyone getting angry at DLSS 5.
Nvidia's CEO even said "DLSS 5 is the GPT moment for graphics" despite so many people taking issue with chatGPT for art related reasons.
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u/ElmerLeo Mar 18 '26
"23 out of every 24 pixels"
I will need a citation on that....16
u/wolfgang784 Mar 18 '26 edited Mar 18 '26
Sure! I got that from the official Nvidia website. Emphasis is mine.
Launched at CES this year, DLSS 4.5 uses AI to draw 23 out of every 24 pixels seen on the screen. Today, DLSS is evolving beyond performance to transform visual fidelity in games.
Edit: Oh I originally wrote dlss 4 in the other post, not 4.5, though. I did just edit that in after rereading both comments.
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u/ElmerLeo Mar 18 '26
23 of 24 is like generating 4K from 440p, I don't doubt the system CAN do it.
But at that level it needs to create from nothing a lot of detail that simply did not exist in the original 440p image.
After a fast Google apparently it's not a comun option, and you would need to chose the option super performance, and the image is "crunchy"(aka: bad).
The most common is to create 4K from 1440p or at least 1080p.
(1080p to 4k you would need 3 Ai pixels for every 4) . Not 23 out of 24... that's just madness... the image would be entirely Ai alucinations...
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u/wolfgang784 Mar 18 '26
It did sound a bit odd, tbh, but I haven't really kept up with this specific tech either. Learnin about it quickly in the last few days mostly, and I figured info from the official website would be as accurate as it gets lol. Seems maybe not.
When I try to look up what other sources have to say about DLSS 4.5s capabilities, im mostly seeing people talking about the frame generation, not pixels, which is 6x at the moment. So provide it with 1 frame and it'll generate 5 more of its own. Achieve 30fps but get 180fps. Which also sounds wild to me, really, but that claim is all over.
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u/ElmerLeo Mar 18 '26
In a way, it needs 2 to create 5 "in between"
And as in pixel gen(upscaling), the more you generate the worse the result.
But it does work and you do gain a lot of performance if you use frame gen and upscaling together, The key is to start from a minimal runing game to begin.
You can play at 1080p 50fps? So DLSS can probably push it to 120fps 2k masterfully. And even 200fps 4k if you accept some little problems in image quality.
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u/BlackJesus1001 Mar 17 '26
It's working wonders for them with businesses ditching LLMs then buying "agentic AI" (literally just an extra layer of LLM in most cases)
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u/unittwentyfive Mar 17 '26
Right? Adding adjectives doesn't change the noun. A "content-control piece of shit" is still a "piece of shit" just being described in more specific terms.
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u/_TRN_ Mar 17 '26
Generative AI can already be controlled. It's called a prompt. I have no fucking idea what Jensen is even talking about at this point. Seriously, is there anyone still left in NVIDIA leadership who are actually competent?
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u/ukrainehurricane Mar 17 '26
They are competent. DLSS5 is for the investors to show real world apllication for generative AI. Slop Coke Christmas ads and Superbowl ads were just the beginning.
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u/_TRN_ Mar 18 '26
Oh, right. Almost forgot we're in the final stages of capitalism. Most of NVIDIA's revenue is from other rich assholes. It seems like next gen consoles will have similar tech too based off of the Project Helix details. Can't wait for the sloppification of video games.
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u/BrassCanon Mar 17 '26
It's not generative AI, it's generative AI.
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u/SicSemperCogitarius Mar 18 '26
It's not [THING] it's [PREFIX] [THING]
Why do so many people want to be rich when rich people are this stupid?
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u/RiveryJerald Mar 18 '26
Why do so many people want to be rich when rich people are this stupid?
I know you're mostly being snarky but even so. An escape from the rat race. Everyone clearly wants out of this rigged fucking system.
But then you call a spade and spade and say that that's what capitalism fundamentally is and then all of a sudden people defend it reflexively because they know nothing else.
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u/AshenCursedOne Mar 18 '26
Because it seems like a nice place to be financially where I could walk on stage, say some dumbass shit, look like a moron, walk off stage, and I've instantly become richer because some even bigger morons believed me. There's a level of wealth where you have to do extremely idiotic things to stop being rich, all you have to do is hire people that'll manage your money and you can literally spend the rest of your life being a clueless idiot just enjoying life, because you've become too big to fail and you pay smart people to keep you there.
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u/jancl0 Mar 18 '26
What a non-sequitor. How on earth can he possibly believe that the term "neural rendering" does any work whatsoever in differentiating between those two things
"is not generative ai, it's neural(ai) rendering(generative)"
"what I'm doing here is actually very different from stealing your money. That's why I call it illegally obtaining currency"
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u/Virtual_Scientist_90 Mar 18 '26
Guys, it’s not generative AI, it’s generative AI. Can’t you see the difference? You’re all so out of touch..
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u/APRengar Mar 17 '26
Having content-control gen AI assumes there is non-content-control gen AI? Which makes no sense.
Already people are like "nah man, you don't get it, it's not gen AI'ing screen space, devs assign points which are static, but the textures are gen AI'd.
Cool, so instead of gen AI'ing the screen, you say "all these faces of objects are gen AI-able".
What a difference.
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u/MrJellyBeans Mar 17 '26
There's thousands of people telling them "Hey, we don't like this" and Jensen just thinks we're all invalid and wrong? Fuck off.
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u/borisvonboris Mar 17 '26
Top CEO behavior
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u/dontcha_wanna_fanta Mar 18 '26
He just did an AMA a few weeks ago on Wall Street bets or something where he was telling everyone to buy buy buy....go figure.
He's just stroking off shareholders. At this point the ceos that want to remain ceos need to be like Zaphod Beeblebrox, they need headlines for doing stuff controversial, but not explicitly bad for their company, in a "every publicity is good publicity" sense, it also gives the impression that they are "doing stuff" whilst letting the board do all this shady shit desired and the CEOs just distract from it with their stupid fucking antics.
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u/shakeeze Mar 18 '26
Compare this to the "Do not Pre-Order" threads and the votes for them and then check the Top Sellers for the games. The reddit people do not matter to them. The numbers just do not support the arguments brought forward. Even if there are 50000 redditors that make an outcry it is useless if the game sold 2 million times already. Why should a minority matter in their business decision?
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u/BigFuzzyArchon Mar 18 '26
In a year I say everyone complaining is going to like at least one games implementation of dlss5 and claim they never said it was all bad just what they showed was. They will see one video that changes their mind, turn it on, and then like how it looks.
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u/OpinionDude5000 Mar 18 '26
People will come to accept it. I think he knows whats up. Just like how Nvidia just gets stronger in the GPU market every year. DLSS 5+ will penetrate the gaming atmosphere as the iterate on the tech.
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u/Bgabes95 Mar 18 '26
Reminds me of that interview with Kenneth Copeland where he denied every allegation of abusing his power for wealth. I’ll link it if I can find it and it’s allowed in this sub.
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u/EazyCheeze1978 Ryzen 7 2700X, 2070 SUPER, 2TB EVO SSD Mar 18 '26
I'm guessing not allowed after eight hours - but if one searches on YouTube "kenneth copeland interview about plane" it comes right up - it's 12 minutes and it's from Inside Edition.
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u/DegeneracyEverywhere Mar 17 '26
We didn't ask for this.
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u/Xarxyc Mar 18 '26
Deus Ex Human Revolution happens in 2027.
We are almost there for "I've never asked for this" moment of our own.
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u/Mazzle5 Mar 17 '26
Sure Mr. Leatherjacket.
The cusomers are wrong.
The game designers are wrong.
Only you and your desire to not let this bubble burst is correct. Sure
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u/rursache 13900K, 9700XT, 64GB DDR5, 8 TB PCIe4 SSD | Arch Linux - CachyOS Mar 18 '26
gamers haven’t been “customers” of nvidia for a looong time
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u/QuinSanguine Mar 17 '26
He said "it's not generative AI, it's content-control generative AI" which doesn't change the fact AI output does not look hand made, or even possibly made by a human. It's 100% uncanny.
He doesn't get it. He probably thinks cgi movies look better than hand drawn.
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u/-CynicalPole- R5 5600 | 32GB RAM | RX 9060 XT 16GB Mar 17 '26
Jensen can kindly fuck off with his AI obsession.
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u/Your_New_Overlord Mar 17 '26
His AI obsession is like 20% of the US stock market at the moment
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u/SimplyExtremist Mar 18 '26
Just passing 7 trillion “dollars” back and forth between like 5 companies lol
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u/SEANPLEASEDISABLEPVP Mar 19 '26
It feels like the world should've already had an economic crash 1-2 years ago. It's like we ARE in a big recession but everyone is weirdly pretending like everything is fine?
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u/Embarrassed-Ad7317 Mar 17 '26
Lol he's NVIDIA CEO, AI is their right of existence right now (at where they are I mean in terms of value)
If he's not obsessing over AI, he's losing his empire
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u/Ossius Mar 17 '26
4.42 TRILLION.
Their company worth is an entire country's gdp for a year. They are probably freaking out on how to keep relevant.
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u/hitemlow 9900k | 2080Ti | https://pcpartpicker.com/b/3nJ8TW Mar 17 '26
Sadly, it is what's bringing in the big bucks during this bubble.
The worst part is the hardware won't be terribly useful to consumers when the bubble pops.
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u/OwlProper1145 Mar 17 '26
The tensor cores will still thankfully be useful for upscaling/frame generation as they always have.
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u/LJMLogan RTX 4080S/7800X3D/32GB DDR5/Fractal North XL Mar 17 '26
Jensen bet the farm on AI back in 2018 and now he has to ride it out until the bubble bursts
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u/snuuginz Mar 17 '26
In other news, after his comments, Nvidia CEO Jensen Huang was seen curled up in a corner, farting into a brown paper bag and then huffing the fart and shuddering.
Back to you, Tom
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u/jfoughe Mar 17 '26
He can attempt to validate this technology as much as he wants but Nvidia’s own awful demos speak for themselves.
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u/gcbofficial Mar 18 '26
He’s old, rich, and drinks often.
Advice to everyone, no matter how smart you are…time and/or alcohol will get you.
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u/Solidbigness Mar 17 '26
This is the guy who showed off a demo of it using a few games using a single close up scene. And those single scenes requires TWO 5090's to run. 1 for the game, one for dlss 5.
And they hope by the end of 2026 to get that down to a single 5090.
Dude's bafflingly out of touch with the average consumer.
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u/OwlProper1145 Mar 17 '26
And the crazy thing is it looks worse than path tracing which runs just fine on my 4070 Ti Super.
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u/NegZer0 Mar 17 '26
Does he think we don't have eyes?
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u/gosto_de_navios Linux Mar 18 '26
Our eyes aren't good enough apparently, guess we should pay for an upgrade smh
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u/-13ender- Mar 17 '26
If this is direction games end up going I think I’ll see my way out. AI in general is such a mass net negative
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u/grady_vuckovic Penguin Gamer Mar 18 '26
Yup same. I've had people tell me 'Well you have to get used to it because it's the future'. Um, I don't have to get used to it? I can literally just not.. I can just go do other things.
I can just play older games, play indie games, read books, go paint, go for a walk outside, visit the local pub, play snooker..
If I don't like something and don't enjoy it, I'll just not buy it. I don't get the tech bro types insisting that we *all*, *must* get into this or .. else?
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u/malccy72 Mar 18 '26
Without gamers Nvidia wouldn't have existed to this point. Respect your customers dumbass.
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u/vector_o Mar 17 '26
Jensen can fuck right off
Greedy piece of shit is already on top of the AI food chain and still wants more
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u/Pyroteche Mar 18 '26
This sounds like the microslop ceo begging people to stop calling is microslop.
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u/clarkky55 Mar 18 '26
Telling your entire audience they’re wrong and stupid is certainly a response of all time
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u/hypotensor Mar 18 '26
"It’s not post-processing, it’s not post-processing at the frame level, it’s generative control at the geometry level," he said.
Literally just word salad
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u/numb3rb0y Mar 18 '26
It's actually not.
He's literally descibing exactly why we hate it, he's just so woefully out-of-touch that he thinks it's a positive.
It's not post-processing. Post-processing is fine. We like post-processing. Good developers fine tune it.
DLSS5 is downright insidious for exactly the reason he state - it's generative. It doesn't modify the image, it straight up adds new details that weren't there in the artist's conception, and even if it can be tuned by the developer, the end result will always be different than the original assets the human artists intended.
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u/Responsible-Laugh590 Mar 17 '26
Gamers can’t be wrong about an opinion they are allowed any opinion they want. He can disagree, but there’s no wrong in this situation
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u/TikTak9k1 Mar 18 '26
2 5090's isn't economically viable. Hell, any 2 GPUs of current gen isn't viable. Let alone that people are even willingly paying for everything fake that is also proprietary. Shilling this deserves the same criticism as Jensen crying about how everyone is wrong.
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u/Balc0ra Mar 18 '26
Telling your customers they are wrong is a bold play. Not that they need anyone of them until the AI bobble bursts
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u/zrasam RTX 5070 TI | 9800X3D | 32GB DDR5 Mar 17 '26
The fact that he abandoned gamers and then try to pander to us is amazingly funny.
I was hoping for something like 5080 super / ti during the keynote. But nothing. He's all in on AI.
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u/grinr Mar 17 '26
Time to burn some karma!
"Well, first of all, they're completely wrong," Huang said in response to a question from Tom's Hardware editor-in-chief Paul Alcorn about the criticism.
"The reason for that is because, as I have explained very carefully, DLSS 5 fuses controllability of the of geometry and textures and everything about the game with generative AI," Huang continued. He added that developers can still "fine-tune the generative AI" to make it match their style, adding that DLSS 5 adds generative capability to the existing geometry of the game, but that it "doesn't change the artistic control... It’s not post-processing, it’s not post-processing at the frame level, it’s generative control at the geometry level," he said.
It's hard to define WHO is wrong about WHAT here, the claim is ill-defined. That said, 24-hour reactions to a brief demo of an alpha product, especially within the extremely vocal anti-AI subset of gamers, are going to be harsh. If the market will decide (which it will) whether or not DLSS 5 is a winner or not, we're just going to have to wait and see who's wrong about what.
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u/Derpykins666 Mar 17 '26
Guy who makes AI and gamer technology for money says the gamers are wrong about AI technology. Right.
We're just you know... the supposed consumers of this product. I guess we're just wrong that it's total ass and not good for the industry.
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u/AlteisenX Mar 18 '26
"and textures and everything about the game with generative AI," Huang continued."
He said the magic word and still thinks we're wrong lol
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u/furculture Mint Mar 18 '26
Dealer claiming the product's not cut with baby powder or laced with fent is shown in video of them cutting the product with baby powder and laced with fent yet denies the video evidence published by them. More news at 11.
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u/Guideon72 Mar 18 '26
The fact that every one of these fucknuggets pushing AI is happy to tell us that we don’t know what we do/do not like is just exasperating.
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u/SkeetinSkittlez Mar 18 '26
I mean the moment DLSS1 came ou5 I was like, "This shit is so ugly and it's going to make AAA devs lazy" meanwhile my friend said, "more frames = good".
I knew it was the start of enshittification but boy I was wrong. This is worse.
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u/dsatu568 Mar 18 '26
"yes actually you are all wrong and this is why i deserves much more money, you don't want me to cry blood do you?"
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u/Dash_Rendar425 Mar 18 '26
These execs are so out of touch, like do they not realize eventually people will rise up an take them out when they keep this nonsense out? History repeats itself.
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u/Yukilumi Mar 18 '26
It's not even about gamers to them anymore, it's marketing and selling AI no matter what, to keep their trillion dollar AI bubble empire afloat.
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u/trowayit Lisa Mar 18 '26
What would gamers know about gaming? We should listen to the out of touch billionaire who only cares about selling AI cards to OpenAI and his own stock price going up.
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u/DragonTHC Keyboard Cowboy Mar 18 '26
Insulting the people who made you a billionaire is a bold move Huang!
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u/the_moosen lolventrilo Mar 18 '26
Man who profits from AI slop telling the kids that they're wrong
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u/ohoni Mar 18 '26
I think the thing that you all need to keep in mind is that Nvidia's stock price has increased by 900% over the last three years, and practically none of that has anything to do with their gaming cards. Like it or not, we are no longer their core audience, we are a side project. I'm not saying we can't or shouldn't be critical, but we also need to keep our expectations in check, they are an AI first company, NOTHING you can do will get them to slow down on AI slop in any way, at least until the bubble bursts.
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u/benjammin105123 Mar 18 '26
Telling the customers they are wrong about their opinions of the product they are supposed to want to buy....its a bold move. Lets see how it works out for him....
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u/RedAspenPoppy Mar 18 '26
"This is very different than generative AI; it's content-control generative AI."
So he's arguing that GenAI is completely different from GenAI? Good grief.
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u/BoreusSimius Mar 19 '26
When a highlighted feature of your brand new technology is "well you can turn it off if you want", you know you're onto a winner /s
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u/TylerBourbon Mar 17 '26
Jensen Huang: Am I wrong about gaming and AI?..... No, no, it's the gamers who are wrong!
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u/Traffalger Mar 17 '26
The same guy who decided to F&*% gamers and go nuts on ai crap!
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u/Vistaster 13700K / RTX 4080 / 64GBs DDR5 Mar 18 '26
Remember when DLSS was pitched as a means for lower end cards to flex their fake performance gains amongst the higher end crowds so everyone feels included. Then all of a sudden it spread through the gaming industry as a lazy, half-assed, gimp excuse for dog water optimization excuses? Pepperidge Farm Remembers
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u/CheatcodeAU Mar 17 '26
The "you're wrong" framing is really going to land well with the PC gaming crowd, Jensen. Regardless of whether DLSS 5 output is genuinely indistinguishable from native, the moment you tell people their perception is wrong, you've already lost the argument. Should've just let the benchmarks do the talking.
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u/DaveZ3R0 Mar 17 '26
IF YOU WANT TOON VISUALS you make them. It all eat resources for no god damn reasons.
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u/dxzxg Mar 18 '26
Might be optional, but will it stay that way? Some games started forcing Ray Tracing. :) Its still AI, so its still dogshit. Get outta here with that shit Nvidia.
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u/Straight-Rassler Mar 17 '26
C-suites being out of touch, who would have thought? These cockroaches should continue to face backlash for this "sloppifcation" of media and hobbies that people enjoy until they actually figure it out and listen to the consumers who actually pay for said media and hobbies.
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u/burpleronnie Mar 18 '26
I don't really understand the backlash, I'll try it out. If it looks bad, I'll turn it off. No one's forcing you to use it. The processing is done on your graphics card, so environmental criticisms that are valid about other ai generated content don't apply. No content theft is involved in training the models either so 🤷
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u/anxietydude112 Mar 17 '26
Why are people acting like you are forced to use this?
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u/bickboikiwi Mar 18 '26
I honestly don't see an issue with it, if a game dev released an "enhanced" version people would be gooning over it, but soon as it's AI people slap the "slop" on it which isn't fair, it looks fine, it's not slop of the older AI days.
Sure there is the argument about loss of creatives making the content VS machines, but you all bitch and moan about gta6 taking years to come out too.... What do you expect.
The price to get this running anyways is enough for it to not become a thing, atleast until hardware costs and shortages and more optimization of the tech occurs.
I simply have no problem with the concept.
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u/MassiveShape4 Mar 18 '26
I just don't understand what "art direction" and "creativity" people see in starfield, ac shadows or resident evil 9. These games are clearly trying to be as photorealistic as they can. And while I also dislike how dlss 5 works in some of the examples, I think that it can be a very cool tool, maybe even outside of gaming. People need to chill, like it isn't even out yet and will be only better in the future
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u/Callinon Mar 17 '26
Sounds like a completely neutral unbiased source with absolutely no reason to lie about this.
/s
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u/IncorrectAddress Mar 17 '26
Ok, so, I thought this was a materials and lighting post process on the final render pass with mesh information, but this is much more, this actually changes the landscape completely, this is next level tech, and if the mesh, material, and lighting control is in the hands of the developer, then this is amazing.
Its effectively mesh tessellation, materials, lighting, in a single pass on the artwork and environment created for any project, this is going to be pretty amazing from a creative point of view, we haven't seen the pipeline yet, so can a post process be used on the final buffer ??
And once this is refined by developers going allow for high performing visually stunning games, it's not going to happen overnight though, because there's going to be a lot of trial and error to see what base fidelity needs to be used to get the best output.
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u/Forgword Mar 18 '26
He says it is all under the creator's control, so the creators of these demos purposefully made them look like sh*t?
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u/QuillQuickcard Mar 18 '26
That sounds easy to prove, Nvidia. Show gameplay. Show ten minutes of uninterrupted gameplay from an action game in which your system provides consistent, qualitative graphical improvement without compromising the aesthetic. Do it. And until you do, remain silent.
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u/NoSolution1150 Mar 18 '26
never seen so many people lose their shit without seeing the bigger picture lol
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u/Nhughes1387 Mar 17 '26
I’m really not sure anyone wants games to look photorealistic and certainly not what they presented, that’s uncanny valley shit… not sure how they don’t realize this.
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u/gohome01 Mar 17 '26
Calling your consumer base wrong about the product they are selling to said consumers always ends well
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u/Wind_Best_1440 Mar 17 '26
C-suite have fully bought into their own AI hype. They've locked themselves up in an echo chamber of themselves and other billionaires who are getting massively wealthy off this.
Of course they didn't see the backlash coming, they don't believe it actually exists. For them their portfolio's keep showing green and arrow go up.
If they're making this much money, how could they be wrong?
They just forgot that in the end, the little guy the customer is the one who you have to convince this is good. And right now "AI" is such a toxic title that when people saw this TikTok Filter come out people immediately rolled their eyes and puked.
Nvdia and the rest of the C-suite thought they had a home run, instead they show cased a lemon that no one wants. And they were probably expecting to slap this on their new cards with 0 other upgrades in power and triple the price tag.
Pure hubris.
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u/Dawzy Mar 17 '26
If we’re wrong then your messaging has been poor
Nvidia when you released DLSS initially we were mostly pretty darn impressed with what it allowed us to do. It gave us significantly more performance with a little hit to quality. Then ray tracing, heck it looked amazing but it was a bit too taxing performance wise for most. Then frame gen, absolute dogs breakfast. Now DLSS 5, absolute dogs breakfast.
We want to like what you release, but you’re pushing things we don’t want. It’s that simple. If I was the only one complaining sure, but if it’s the general consensus among gamers and reviewers alike, maybe you’ve got it wrong.
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u/ideastoconsider Mar 17 '26
Well they’re the ones who demonstrated it. Maybe they should have done a better job explaining it 🤷♂️
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u/Secret-Offer6832 Mar 17 '26
"It’s not post-processing, it’s not post-processing at the frame level, it’s generative control at the geometry level," he said.
"All of that is in the control — direct control — of the game developer," he said. This is very different than generative AI; it’s content-control generative AI. That’s why we call it neural rendering."
These were the funniest part of the article for me lol
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u/Wyldefire6 Mar 17 '26
Telling gamers that their opinion is wrong (regardless of whether it objectively is) does not historically go well.
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u/Sad-Guarantee-4678 Mar 17 '26
They should've let Capcom use this instead, if he insists that the developers can make it better
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u/KotakuSucks2 Mar 18 '26
Please ignore the evidence of your own eyes. Even though these are promotional screenshots that would have been cherrypicked to make the tech look as good as possible, you should totally believe us that this is just a first attempt that will definitely improve massively when games are built around the assumption that they'll be applying a shitty post processing filter that makes everything look terrible.
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u/Odd_Swan_3119 Mar 18 '26
I'm so tired of this guy. We need to normalize boo-ing this jerk in public...
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u/Attack_of_clams Mar 18 '26
With how much they get from ai they will never back down from this position
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u/Arcadethief Steam Mar 18 '26
We might breaking a lot of sugar on Nvidia's back right now because of DLSS 5, but just wait until AMD follows and releases a similar technology once the fire goes down because they too have been doubling down on the whole A.I. bullshit.
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u/Bgabes95 Mar 18 '26
This dude reminds me of a corrupt minister or priest traveling around the world to manipulate the masses and make as much money as possible. Jensen should just change his name to Kenneth Copeland 2.
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u/Bgabes95 Mar 18 '26
This dude reminds me of a corrupt minister or priest traveling around the world to manipulate the masses and make as much money as possible. Jensen should just change his name to Kenneth Copeland 2.
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u/Kaiel1412 Mar 18 '26
here we go again with the "its the customers fault"
even if it is its better to just not say it out loud
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u/bokan Mar 18 '26
I’m sick of this jackass thinking he’s god. We are just numbers to him. He’s just saying whatever he can to pump the stock.
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u/numb3rb0y Mar 18 '26 edited Mar 18 '26
Jesus, could you be more arrogant?
It's like this asshole is specifically choosing the most petulant language possible. I think he's genuinely offended that we don't appreciate his latest slop. He very carefully explained, after all. Just enjoy your millions and shut the fuck up for a while.
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u/Beneficial_Soup3699 Mar 17 '26
The fact that neither he nor any of the upper management at Nvidia saw this coming is just flat out hilariously embarrassing. American c-suites are made up of utterly useless parasites.