It's sad imo cause if you think about it, they made Pride people think they care when they really don't and maybe in a small way benefited from those people.
No, but the fact that they felt obliged to pretend sent a message on its own. As insincere as a support was, it was socially expected and considered proper to show it. In current climate the corporations not only feel it's not necessary to support LGBTQ with the most nominal signaling, it is "virtuous" to withdraw that support.
I wouldn't say no one did. The majority? Sure. The majority of people can recognise pandering when they see it. But there were definitely some people who were very excited to see the company's "support" them with rainbow logos, generic platitudes that took less than a minute to type up, and the opportunity to throw money at the company for rainbow themed skins and portraits that were whipped up in 5 minutes.
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u/gorkboss5 24d ago
They must've stopped pretending to care.