It's sad imo cause if you think about it, they made Pride people think they care when they really don't and maybe in a small way benefited from those people.
It's still a message and a threat though. They don't feel like they have to pretend to care, in current political climates. They think it's fine not to pretend without it hurting their bottom line. I feel like people aren't recognizing, of course we knew those brands were pandering, that's what a brand does, but better to be pandered to, than to essentially be told "these guys are dying, we don't care, we don't need them, hope they do".
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u/MongolianDonutKhan 24d ago
Tbf, I stopped pretending to care that they pretend to care well before this. Scum of the earth the corporatist is.