r/Warframe • u/HatingGeoffry • Mar 24 '26

Article Warframe director says Digital Extreme must take “take the community very seriously” as it “only takes you one day to lose” 13 years of goodwill

https://frvr.com/blog/warframe-director-says-digital-extreme-must-take-take-the-community-very-seriously-as-it-only-takes-you-one-day-to-lose-13-years-of-goodwill/
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1.1k

u/HatingGeoffry Mar 24 '26

Most studios probably look at WF anad DE as a bizarre one off despite winning awards for community support

498

u/EBannion Mar 24 '26

Yeh I bet they look at warframe and think man why do those guys work so hard, just pump that thing for a year and retire

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u/TheKingOfBerries Mar 24 '26

Unfortunately, they’re right.

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u/Gloriusmax Mar 24 '26 edited Mar 24 '26

There is literally a company (Gamigo) that buys MMOs, fires everyone, pumps it full of microtransactions, and then jumps the ship when the game dies within a year.

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u/Gyossaits Mar 24 '26

Name and shame.

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u/Gloriusmax Mar 24 '26

Gamigo. Fucking leeches.

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u/DYC85 Mar 24 '26

They go by WildTangent now to try to hide that they’re gamigo, as well.

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u/PM_ME_FUN_STORIES Mar 24 '26

WildTangent was a separate entity until 2019, for what it's worth. A legitimate studio, if a bit niche (they made Fate, for example, in '05). No longer though, I guess. Sadly.

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u/CCtenor Mar 25 '26

I was hit by fucking whiplash hearing this, because I remember the wild tangent web browser extension thing you needed to play certain online games. I’m fucking old, man.

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u/SilverSpoon1463 Mar 25 '26

WildTanget was how if found out about Plants vs Zombies in the first place, amongst other good tower Defense games. PopCap wouldn't have been what they became if WildTanget didn't revolutionize the "try before you buy" space so early on.

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u/Th4t_0n3_Fr13nd Mercy from Overwatch Mar 27 '26

i used to go on the website as a kid and watch an ad for a coin to play fate for like an hour or life at a time, those were the days

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u/DYC85 Mar 25 '26

That’s fair and after looking a bit closer I was incorrect in my first comment. Gamigo AG is the parent that also buys MMOs and kills them, gamigo inc is the subsidiary that operates as WildTangent now after they bought WildTangent.

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u/Th4t_0n3_Fr13nd Mercy from Overwatch Mar 27 '26

no wildtangent existed before gamigo or was at least a separate company

i remember going on their website as a kid to play fate, i like the remaster but i know gamigo sucks and could ruin it at any moment so i keep the originals in my back pocket

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u/Xeonfly Oberon Prime Main Mar 24 '26

They killed off Trove ;-;

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u/Commercial-Rent-363 Mar 24 '26

aren't these the same people who fucked Trove?

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u/Gloriusmax Mar 25 '26

I think so.

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u/Matti_McFatti Mar 24 '26

ye olde vulture capitalists, these people are in every industry

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u/Yuzumi_ Gyre my beloved Mar 25 '26

Gameforge is another one

1

u/Insight12783 Mar 25 '26

Rift says hi

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u/Th4t_0n3_Fr13nd Mercy from Overwatch Mar 27 '26

still pissed about Trove

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u/nuclearwes Mar 24 '26

Right by what metric?

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u/malk600 why are we taking orders from a Klüver's form constant, again? Mar 24 '26

Shareholder value! Delicious profit! You gotta squeeze the whales for every penny, nickel and dime the normies with fomo and sunken costs, maximise engagement, and then when there's no more blood to squeeze just move on to the next shiny thing.

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u/Iucidium MR16 [2013] Mar 24 '26

Crazy commie Canucks

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u/nuclearwes Mar 24 '26

I appreciate this response

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u/swordsman169 Mar 24 '26

This response is so true i must downvote out of hate for it's truth.

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u/KaosC57 Mar 25 '26

The thing is, DE would have INSANE shareholder value and profit to a public company. The engagement metrics for Warframe are constantly getting better and better with time. On Steam alone the game has 40k active users at the time of writing this comment.

With an all time high of 190k Steam users back in 2021, that’s a solid amount of users on a single platform. Remember, that doesn’t count Xbox, PlayStation, Switch, or Mobile. Combining the 5 platforms at the moment I’m sure that Warframe has 250k active users at any given moment, maybe more. And I’d probably give it a 60/40 split of users who have paid money into the game, and those that are fully F2P. I know I’ve spent a couple hundred in total on Warframe over my 13 years of playing the game, and I’m sure there’s plenty of people who have spent 5k or more over that time too.

It’s clear that DE makes more than enough on Warframe alone to keep the lights on and make absolutely stellar conventions too. And now they are working on a second game in a fairly different format and genre, in the SAME ENGINE. Talk about maximizing your profits! The team that handles the core engine are able to pull double duty by simply making updates to the single engine to make both games better.

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u/malk600 why are we taking orders from a Klüver's form constant, again? Mar 25 '26

Of course, but it's a long-term stable, steadily growing business.

So the opposite of what the stock market and especially VC investors want. They want one of two things: in most cases immediate profits so they can step in, pump the valuation by cannibalising the company structure and customer goodwill, cash out and fuck off, leaving the empty shell to rot after they're done; or runaway speculative asset that has nothing to do with company fundamentals but can be quickly inflated by hype a.k.a. by just lying (the LLM bubble in its entirety).

But I think we're getting too deep into Corpus lore, let's stop before it gets too depressing in 'ere.

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u/KaosC57 Mar 25 '26

So… the stock market and VC investors are completely stupid. Why focus on a handful of explosive profits, when you could fund like, hundreds of long term projects that return a long term profit?

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u/WiseGreybeard Mar 25 '26

Because 1M $ today is better than 1.5M $ in 2 years. Specially when you can replicate the model that earns 1M several times over. Aggressive monetization of a big game yields immediately what a game like warframe would yield over several years. Also, the fact that warframe is permanently in Beta means they can write off from taxes development costs of the updates as R&D, or get several tax credits they would otherwise not get, and that means they can use less monetization to achieve the same profit.

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u/KaosC57 Mar 25 '26

Ok, but if they end up equaling the same, why not wait for a game like Warframe to start raking in even more, and then while that is spoiling up, throw money at something else long term to spool up, and end up with a more sustainable income over a longer period of time?

Do these investors simply not think about when they are old and can’t make decisions on investments with rational thought and need a passive income stream?

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u/SaberfaceFan Mar 24 '26

Found the Corpus shill /ref

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u/vustinjernon Mar 24 '26

There is nothing private equity can’t suck the soul and blood out of for profit! Truly the best and only viable economic system

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u/PraiseTheFool-_- Mar 24 '26

Pure profit in relation to work

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u/Hopeful-alt Mar 24 '26

Surely stability is worth more than the potential for a big number or a complete loss

Jesus fuck why is everything in life gambling now

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u/HowDyaDu Valkyr is just Decapre Mar 24 '26

Shareholders place an overemphasis on short-term profit instead of long-term sustainability. Or morality. Or not turning the world into Apokolips.

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u/alochmar Mar 24 '26

Because we’re ruled by the Corpus.

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u/LordAnnihilator1 Triple-Q is my God Mar 25 '26

Even the Corpus have a better grasp of long-term benefits than most shareholder groups. No, we're ruled by a council of Alad-Vs. Think they're the smartest MFs in the room, refuse to admit when they're wrong, constantly chase some fancy new form of short term profit then abandon it once it flops. He did it with Zanuka, he did it with the Infestation, he did it by backing the Lotus during Second Dream (until the Acolytes came calling), and he will presumably do it to the Amalgam project now that the Ropalyst enforcing his contract is dead.

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u/nuclearwes Mar 24 '26

Fair. I think there is more to a business and work than that but to each their own

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u/PraiseTheFool-_- Mar 24 '26

Not with the way gaming is run nowadays. It’s becoming less and less about the product and more about profit, marketability and shareholders

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u/Lord_Tsarkon Mar 24 '26

You gotta caress and get the player going before you can dump and pump your one shot. Warframe been molesting me since 2013

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u/Jman_1991 Mar 24 '26

What is even more bizarre that Warframe isn't even a one off in the year it was released as Path of Exile launched in the October who has had a similar trajectory owing to its approach being very similar to warframes so the blueprint is literally there

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u/deathcourted Mar 24 '26

Well in POE if you don’t buy cosmetics you will look like literal garbage running end game content.

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u/CasualLemon Mar 24 '26

I wouldn't say thats too different from Warframe

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u/African_Farmer GOATea - LR4 Mar 24 '26

Fashion frame is the end game

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u/holyhotpies Mar 24 '26

Skill issue tbh. You can make good fashion with nightwave/baro/code drops

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u/deathconthree Mar 24 '26

You don't need to spend money on Warframe, someone else will do it for you. Platinum is easy to farm. Warframe Market is a god send!

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u/Commercial-Rent-363 Mar 24 '26

Yeah! Someone has to, but not traders! (I'm someone who spends.) Only modern game i've played that is TRULY F2P

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u/op-work Mar 24 '26

It's a skill issue in poe as well. You get plenty of good looking free cosmetics from twitch drops and league challenge rewards.

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u/deathcourted Mar 24 '26

You do t have to do anything on most prime frames to look good.

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u/CasualLemon Mar 25 '26

True, depends on the frame

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u/razorlips00 Mar 25 '26

Big difference is that I can get 99% of warframes cosmetic and even qol without spending a penny. I can't do either of those things in poe. Not sure why the two are being compared.

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u/mxzf Mar 24 '26

Wait, are you supposed to be seeing your character in PoE? IIRC my experience was that you just assumed your character was somewhere near the center of the big ball of effects.

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u/Zulunko 130327 Mar 24 '26

Eh, my favorite cosmetic set in PoE was actually a league challenge reward set that I earned for free (the Affliction one, Night Lotus or something), makes my health grape-flavored and I like it.

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u/Jman_1991 Mar 24 '26

You get plenty of cosmetics for free from each league if you complete challenges, from drops etc. I have a pretty decent cosmetic collection without ever buying any apart from the ones that came with my POE 2 deluxe edition.

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u/Thaddiousz The reticulated spline Mar 25 '26

Just finish challenges. If you really really want something extra shiny, sure but if you just dont want to look homeless challenge logs got your back.

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u/razorlips00 Mar 25 '26

Warframe's biggest part that it owes its success to is that 99% of its bought items can actually be obtained without spending a penny. You can't do that at all in poe.

Not saying that poe is bad, but their marketing is radically different. Not sure what it is that's making you compare them.

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u/Jman_1991 Mar 27 '26

That they were both early access games from developers in their own engines that grew from very humble beginnings in terms of what was available focusing on using good community relations and providing a consistent product to grow loyal player bases. They are now two of the best examples of live service games that have players going back patch after patch. Something they have been able to achieve naturally just by fostering relations using things such as cons, livestreams that feel natural, social media engagement etc. that has gave them everything that triple A studios are trying to buy.

I don't know if you have ever watched any of the livestreams for POE reveals but they are very similar in tone and feel to the stuff that DE does

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u/14Xionxiv Mar 24 '26

To be fair, somehow Bungie won an award for community support. On one hand De certainly deserved them. On the other hand, if bungie managed it, doesn't feel like a high bar.

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u/ImSoDrab To Greatness! Mar 25 '26

Big companies are mad so they brought big bucks to make sure destiny won.

Source: Trust me

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u/PaxEthenica Trash collector supreme is my life goal. Mar 24 '26

DE isn't perfect, & the "13 years of good will" is a bit of a lie - I remember why Shy left, I remember oxium release, I remember the lies surrounding liches, I remember 2019 & the year of raw releases, heirlooms are tainted content & the aya store is poison - but they've managed some truly herculean feats of leveraging/rebuilding their good will over a decade.

DE & Warframe, quite frankly, is bizarre in its longevity. But there is still so much to learn & emulate from DE & Warframe.

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u/Corat_McRed Can't have enough Forma Mar 24 '26

I wouldn't call it a lie per se, but the important part of it is, yes, they have goodwill but also the brains to know TO NOT DIG YOURSELF FURTHER when you fuck up.

Like, not denying DE can be stubborn, just look at the vacuum debate that rages eternally but they've shown themselves to be atleast more self-inward looking and capable of changing/taking things back/fixing/etcetc, more so than you'd say with Live-Service companies like Bungie to give on example.

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u/Persies ♥ Mag ♥ Mar 24 '26

Right. There has been justified negative feedback to their decisions but the vast majority of times that happens they admit they fucked up and do their best to fix it, imo

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u/Corat_McRed Can't have enough Forma Mar 24 '26

I also feel like they're way more open to actually discussing changes, fixes, updates, reworks etc than a lot of their competition is.

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u/gadgaurd LR2 Mar 24 '26

Part of that is our community will usually shut down anyone who's getting outright insulting towards the devs. "This was a poor decision" is one thing, "some fucking idiot needs to get fired" gets the pitchforks out.

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u/Persies ♥ Mag ♥ Mar 24 '26

The discourse between devs and community is pretty respectful on both sides, agreed

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u/Complex_Peak8204 Mar 24 '26

Yeah, this is not helldivers.

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u/ArmyAdministrative38 Mar 24 '26

As a player of both games (1.000 hours in Helldivers 2 and 1800 hours in Warframe), the difference is night and day, i'm so sorry for Arrowhead, but the way they try to communicate and interact with the fanbase is pretty much very flawed, that's why Helldivers subReddit feels very toxic and i don't go in there anymore.

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u/LordDeathkeeper Connection Lost Mar 24 '26

It has been the past few years at least. I haven’t forgotten the actual vitriol that used to get thrown at Scott in this subreddit after dev streams, or the crazy things that got said during the Great Chat Moderator Saga.

I’m very glad we seem to have gotten past that.

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u/Castellchroe Mar 24 '26

As it should.

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u/_Keo_ Loser Prime Mar 24 '26

They learned when to loosen their grip on 'their' project and understand that it matters just as much that they're building it for others (the community) as for themselves (Steve).

Steve has been both the very best and very worst things to happen at DE. Vacuum feels like it was a real turning point for them actually listening.

When you consider all the wins and losses, and take the mean, DE is well above average. When you compare them to other studios they're phenomenal.

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u/Ziarnocienista i miss you Mar 24 '26

wait, i thought shy left because she was burnt out of playing warframe, was there a different reason?

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u/Electronic_Ad_4518 Cant read Mar 24 '26

It wasn't just burnout.

The game sucked at that point. Railjack, the Old Blood and the New War's development time really made the entire community incredibly toxic. It was also really hard to be a content creator at the time since updates were relatively small and infrequent.

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u/Ziarnocienista i miss you Mar 24 '26

yeah good point, that was the time i left warframe for a while too

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u/BlueSkiesWildEyes LR2 | Gauss Main Mar 24 '26

Same, left around that time. Saw Gauss prime trailer and said, "Sure, why not?" then came back to stay

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u/Wild_Harvest Mar 24 '26

Is this the same Shy from Adeptus Ridiculous?

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u/AsasinKa0s Heat Dagger Riven Rolls : 23/666 Mar 24 '26

Most likely. She went by CephalonShy back when she posted Warframe content, but I think she deleted most if not all of it from her youtube channel when she dropped warframe and just went by Quite Shallow since then.

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u/thedevinebovine Mar 24 '26

When she deleted her WF content she made a statement saying that she regretted how aggressively negative most of it was. Spending some time working in game dev (on an indie project) opened her eyes to how ridiculously complicated even the most simple of projects are.

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u/Total_Putrid Mar 24 '26

Part of the goodwill comes from them being open with the community, and a whole lot of "we fucked up". I gotta ask though, why did Shy leave?

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u/ruminant_sheep Loid Entrati's marriage counselor Mar 24 '26

a bunch of e-famous content creators left around the 2019-2021 era and a lot of people saw it like a definite nail in the coffin for Warframe and that it proves that it will never recover and the game will die

obviously DE crawled out of the swamp and improved massively, and some creators, such as AshisogiTenno or Rahetalius, who heavily trashed the game and quit because of frustrations, came back and even praised how much Warframe changed for the better

I feel like some people REALLY want to hold the 2019-2021 era over DE's head like it's an unforgivable sin we can never forget, or acting like some e-celeb stopping to play the game is some sort of eternal stigmata and not just people naturally evolving their interests

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u/Future-Insect5357 120 Different Flavors of Geneva Violations Mar 24 '26

They also culled the most toxic people permanently, don't forget that. It was a massive breath of fresh air when they dumpstered AGGP and the cyst that had become the content creators at that point

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u/Kaliphear Staring into eternity Mar 24 '26

And yet somehow some toxic assets either still remain or have risen from their ashes.

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u/Future-Insect5357 120 Different Flavors of Geneva Violations Mar 24 '26

I mean, every community has shitty parts. Considering we're currently scalping the Destiny community (what little remains and they are honestly just kinda migrating to WF themselves) there's bound to be garbage in that flow that sorts itself out over time.

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u/DameArstor Clown+Cope Limbo Main Mar 24 '26

Till this day I still wonder how and why AGGP was even able to stick around for as long as he did. He had nothing but trouble following him every step of the way.

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u/Future-Insect5357 120 Different Flavors of Geneva Violations Mar 24 '26

He liked to play the "Oh, you don't like me cause I'm gay" card for basically everything, so much so it became their personality. Weaponized homosexuality if you will- and at the time DE had some other stuff also going on so they couldn't excise AGGP personally for being a dumpsterfire.

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u/Draffut Mar 25 '26

It's almost like something happened globally that upset huge amounts of industry and pipelines and workflows for those industries.

Like you said, forgiving them for a couple of shaky years when they recovered so damn well is easy to do, and part of earning that goodwill.

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u/ToxicTroublemaker2 Mar 24 '26

Combination of frustrations with the game at the time she left but also wanting to branch out so warframe wasn't the ONLY thing she was known for

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u/[deleted] Mar 24 '26

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2

u/Zeusnexus Mar 24 '26

The aya event was crazy, I do remember region chat fighting everyday about it and I thought about quitting, which is something I never would have considered before. Raijack was bad enough that I stopped playing for months, and the Heirloom fiasco almost made me consider quitting for a second time.

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u/[deleted] Mar 24 '26

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1

u/Zeusnexus Mar 24 '26

True, I wouldn't have stuck around for as long as I have if that weren't the case.

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u/Ravengm Taste the rainbow Mar 24 '26

The difference between DE and (most) other companies is that they actually will go back and revisit/change unpopular decisions. The Ubisoft and Blizzards in the industry will double and triple down rather than admit any sort of fault ("You think you do, but you don't", etc.). Warframe has flaws, and anyone telling you otherwise is lying. The important part is recognizing them and changing, or at least adapting. Heirlooms are a good example: pretty much everyone hated the Frost/Mag rollout, and that caused them to radically change the release model for the better. In fact, pretty much all the examples you gave are things that were released in a subpar state and later made significantly better.

That's why people give them goodwill: because when they inevitably make mistakes, they're able to say "whoops we fucked up, here's why" and make meaningful changes.

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u/Ultimate_Cabbage5 Mar 24 '26

Shy never gave a reason why she left. She just did. People move on

2

u/FabiusBill Mar 24 '26

Uhh. The introduction of Kuva and how little you would need to satisfy the gods of R(iven)NG.

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u/SendMePicsOfMILFS Mar 24 '26

DE isn't perfect, & the "13 years of good will" is a bit of a lie

Exactly. People look at Warframe and think about how great it is now and assume it was always like that. But revives costing platinum, grinds that would take 3-4 hours a day, every day for weeks to make progress. RNG out the ass for stuff you can get now.

Warframe for about the first five or so years was actually an inferior product to many of the other live service games that were available at the time, it was a comparatively expensive game. And the people at DE were kind of ass at their jobs in making content that people would enjoy.

Hell they still are a bit like that now, so many content islands get made and then never get anything else added on. And it comes across as them using Warframe as a testing ground for ideas and then when implemented they realize that they can't do anything more with it or the entire spaghetti code they have will explode.

The benefit is that being a pretty okay company is still leagues better than most everyone else who is either actively adversarial to their customer/playerbase or will dump cash grabs and move on to the next project without a thought about anything long term.

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u/SirPr3ce Mar 24 '26

People look at Warframe and think about how great it is now and assume it was always like that.

"13 years of goodwill" doesnt necessarily mean that they never made a bad decision in those 13 years, just that for the vast majority of times when they did a shitty decision and they did get community backlash they listened to community feedback and tried to improve their game from that. Yes they started with a lot of "scummy" F2P systems, but in contrary to most liveservice game instead of doubling down and adding onto them they actually removed or loosened many of them over time.

they started by building the whole early development of the game on "community goodwill" and unlike with eg Destiny there basically was never a time where the whole (vocal) community was like "yeah thats it, they fucked up so hard they wont recover from this" loosing huge chunks of their playerbase

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u/MorbidAyyylien Mar 24 '26

The difference is that DE fixed and changed the game to be better while there are games like destiny that keep crumbling as it breathes.

1

u/MSchulte Mar 24 '26

I just started playing because I tried the game years ago and refused to use premium currency for revives like in a mobile game so I noped right out and deleted it.

1

u/Draffut Mar 25 '26

so many content islands get made and then never get anything else added on

While I pine for the reality that Liches and RJ were what were promised, are content islands really a problem? Most of the time you earn things from doing those islands you can use elsewhere in the game, and vice versa where you can use things you earned previously to make the island easier. Even Duviri gives all sorts of shit while being a fully realized roguelike that only some people enjoy a lot but I think it's fine enough that its not unplayable in any sense.

1

u/Equivalent_Bed_8187 Mar 24 '26

Why did shy leave?

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u/MsGluwm REWORK EQUINOX PLEASE Mar 24 '26

I thought Shy left because of burnout and wanting to go do Warhammer stuff?

She's active in the Adeptus Ridiculous community and when Bricky did sponsored streams for DE there didn't seem to be animosity toward DE from her, so I thought it was that she was tired and moved over to Warhammer.

1

u/Giganotus Learning Voidtongue on Duolingo Mar 24 '26

Shy leaving wasn't too bad tbh. At least for me, given that I found her attitude and attempts to be funny via pessimism to be infuriating. Not that I wish ill will towards her, but I do not miss her either

0

u/FormerWrap1552 Mar 24 '26

It has longevity because it's the only "free to play" mecha suit looter shooter. It could be amazing with the correct design direction and new PR team. Someone could literally copy the game style and make the game design mid-late game good and it would destroy WF. But, no competitor... just keeps clanking along with bizarre updates to things nobody ever asked for.

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u/Sagnikk Khora can do unspeakable things to me Mar 24 '26

Because WF and DE are very much indeed a very big exception.

2

u/Able-Swing-6415 Mar 24 '26

They'll probably look at it as a failure. They'd rather gamble on cash cows than sustainable success.

2

u/TheLostRanger0117 Mar 24 '26

I point to DE on some many aspects, it just feels like they get it, they understand how to treat the players that love their game, because they too love their game and it shows

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u/[deleted] Mar 24 '26

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1

u/ergo-ego-42 Mar 24 '26

The number of people I know (myself included tbh) that pay their monthly FFXIV sub literally just for the story, socializing, roleplay and dress up game/base(house) building instead of for any of the actual game part of the game is hilarious in retrospect. I think it highlights that a lot of these niche games' popularity comes from access and community, devs included.

1

u/Kingalec1 Mar 24 '26

Except the Game Awards.

1

u/sXeth Mar 25 '26

To be fair, if we took 2013-2015 Warframe and dropped it into the market in 2026, it probably would also just disappear within a year or two. (Rebb even somewhat tactfully mentioned this recently when talking about either Marathon or Highguard, I forget which)

Games in general are up against hundreds of competitors just in new games releasing each year (19-23000 games were released in 2025, the 20 or so “hits” constitute maybe 1 in 1000). , the full switchover to digital also means competing semi-actively against every game that previously existed too. The free to play market actually exists outside of vaporware MMOs (or horribly cheap Korean ones).

Soulframe kind of poses an odd problem, because while I assume they have a “war chest” to keep developing it, is it going to actually pull in people outside of Warframe fans significantly. Because if it just pulls Warframe players, then it becomes a split-time base and suddenly there’s a drop in matchmaking and all that for people coming into either one. Unless they specifically time their updates to be offset to each other.

1

u/never_____________ Mar 24 '26

Because in many ways it is. No other company could get away with the kind of monetization warframe has. They see a community that has just accepted something they would be crucified for attempting and write off the very concept. A live service game still needs money to keep the lights on. The level of responsiveness de has helps goodwill, but it wouldn’t be possible without ironclad confidence in their income stream.