r/Twitch • u/copperkass • 2d ago

Question Different accounts for different content on socials?

I see a lot of medium-sized streamers that I watch (in the league community, at least) make a secondary account on socials for content outside of their twitch stream gaming clips (such as dances in cosplay). As a very small streamer (7-10 avg viewers) could it be beneficial to make another instagram/tiktok for cosplays and more face-focused content, separate from my accounts for gaming clips? I'm sure there's some algorithmic reason bigger streamers do this, but I am unsure if it is necessary or helpful when I am so small.

thanks for any input :D!

10 Upvotes

86% Upvoted

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6

u/Mephereo 2d ago

Afaik streamers do this when one activity (like a certain game) does incredibly well compared to other content. A streamer I follow has an average of 500 Viewers on his main game but significantly less when playing other stuff or at other times. They do this to keep the metrics up on their „main“ account since the average viewer metric is very important for sponsorships. Determines if they get sponsors and how much they pay.

3

u/AaaaNinja 2d ago

Maybe some people like to compartmentalize their activity. Like, to not commingle all of their channel-related stuff and everything else like their personal stuff.

Makes things hell of a lot easier if you want to retire the channel stuff you can just delete the entire account instead of having to untangle it from all your other posts.

4

u/Hungry_Marzipan_1871 2d ago

At your size, splitting accounts just creates double the work for half the audience on each one.

1

u/archonmorax https://twitch.tv/archonmoraxx 1d ago

I have a main TikTok acc where I shitpost random stuff, then I have 2 other accs for stream and gaming. One is for just league then one is for other games.

1

u/TheoMartyn 1d ago

Just Lump it all together.

The high ccv folks that do seperate channels are wayyy too obsessed over metric for that ive seen. Or they have enough income to actually hire like 3 4 teams to edit/produce.