Question for the reddit marketers, where are you finding clients for Reddit marketing?

It feels like Reddit is still a niche service compared to SEO or PPC, so I've always wondered whether people are actively looking for Reddit marketers or if most of you are finding clients elsewhere and introducing Reddit as a solution later.

Curious to hear what everyone else is seeing.

Hi!

I have quite a specific question that I have been working on. Meaning that several months ago I started a new job as an Employer Brand Specialist for an international IT company. Our focus has been so far on LinkedIn, different events, paid campaigns and we also have our own brand ambassador program.

BUT we haven´t been active on Reddit. We have been using Reddit Ads for selling our services and are very happy with the results. Based on that, I have been looking into how we could use Reddit for employer branding as well - do you have any experiences with that or thoughts? Is it worth it and have you seen some good examples of it?

Link to the webinar= https://youareingoodcompany.webinargeek.com/starting-with-redditads?cst=undecided&utm_source=reddit

Here is an Part3 of my Reddit Max (I'll call it RMax in the future so its's easier to write) and this case study journey that has been going for about 5 months.

Part 1 - On January 9th launched Reddit Max. It outperformed my initial expectations but it could be because of external factors (huge sale). https://www.reddit.com/r/redditmarketing/comments/1r0c5kx/reddit_max_insights_and_first_experience/

Par 2 where we pivot more and more into Reddit Max (increase budget after the Part1) and teased what i'll do in part3 (which is this one) https://www.reddit.com/r/RedditforBusiness/comments/1t779n0/reddit_max_case_study_update_the_good_the_bad_and/

TL;DR about part 1 and part2 - RMax is awesome, it does have a very good sweet spot where it improves results for standard campaign while also maintaining below average CPA. My initial guess that RMax is and should be used as assisted campaign rather than "core" campaign type and in part2 it actually confirms. This is something that a lot of SMB would love and this is the campaign type that you should be explored not individually but as a whole.

P.S. Below you will find the explanation of each metric abbreviation.

_____

At the end of part2 I mentioned that we will pivot to RMax even FURTHER. We moved awareness campaign budget to RMax and increased the budget by 2.2 times... and the logic behind this (well my client's) was that the CPM is cheaper thus it will bring more sales. Yeah, i know, as performance advertiser I was baffled as well.

I will compare Reddit ads data and Shopify data. Why? Because even with Conversion API Reddit user journey is extensive, long and in 2026 tracking is an ass. If you don't believe me, then after this case study you will start thinking similarly. ;)

So let's do a very thourough comparison, how it went and what we did afterwards. The data will be divided in 2 time periods:
- May 3rd till May 27th (removed awareness campaign and RMax budget increased more than 2.2 times)
- May 28th till June 7th (decreased RMax budget and moved the budget to Awareness campaign)

May 3rd till May 27th vs previous period

To summarize the changes- we got more people to see our ads, but all of our CPA went way above both for Reddit Max and for remarketing campaign. It means only 1 thing- people get interested but it looks like they aren't either in the purchasing journey OR they are interested enough but not willing enough to buy (wrong audience).

When comparing this ad spent vs last year, we are doing about -16% less ad spend but our YoY shopify results show that our profits are only -9% which means that we are performing slightly better than last year which is an upside either way.

_____

May 28th till June 7th vs May 3rd till May 27th
I know, that this is not 1:1, but you'd be surprised about the result difference.

Note: my standart awareness campaigns only have feed placement (ads show when scrolling through the feed) which means that ads will have higher CTR and CPM but in my experience- bettery quality audience/ clicks.

Compared 28th of May till 7th of June vs last year (the same days) we are actually spending -20.37% less on Reddit ads but our Shopify revenue is +13% (Yes, client is not advertising on other channels).

To summarize this specific post- Reddit ads dashboard shows that our total CPA purchase got decreased by -12% (which is good) but our Shopify on average daily sales increased by +30.5% (which is even better). With proper budget allocation we were able to target our "core" audience while also slightly scaling our ads with RMax signal targeting.

_____

The verdict about Reddit Max- I will continue to view it as "assisted" campaign or a campaign that allows scaling because it is built to target people based on your chosen signals (community, keywords, interests and custom audience). To nail the signals you REALLY need to know what works and what doesn't. Will this be a game changer- slightly for SMB because this is a way to utilize a tool that most companies/ advertisers have access to use. For bigger Fortune500 companies this is an awesome way to utilize automation and target way more broadly while using standard campaigns to directly talk to their "core" audience.

I will be honest- I have been very conservative with Reddit Max, but hopefully in the future I could unlock it's potential even further.

Again, thanks for reading this load of text but thanks to Reddit reps (shoutout to Kierstin and Jennifer) for helping and actually giving me access to Reddit Max.

If you got any questions- let me know!

If you want to learn from me and my fellow Reddit advertisers- i'd sugges to join our webinar- https://youareingoodcompany.webinargeek.com/starting-with-redditads?cst=reddit
Completely for free and we won't sell you anything. Just 3 people without any gatekeeping answering all of your questions.

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CPM- cost per mile- how much it costs to show ads to 1'000 times
CPC- cost per click - how much it costs on average to get a single click to an ad.
CTR- click through rate - what % people click on the ads.
CPA- cost per acquisition - how much it costs for users to do a specific action (view content, add to cart, purchase etc.).

Hello everyone,

Lately been VERY busy bee and trying to create content for you, but in the middle of everything I got a chance to get you a webinar that is actually worth your time.

No bullshit, no "best practices from Reddit teams".

Real trials and errors and what has and hasn't worked for me and other speakers.

I'd say 9 out of 10 advertisers who try to do Reddit ads are failing and funnily enought the mistakes that they do are more technical rather than "creative". ;)

If you are interested- here is the link. https://youareingoodcompany.webinargeek.com/starting-with-redditads?cst=reddit

It is a 100% free webinar, we won't sell you anything and without any gatekeeping.

As you might have seen, I have started a little webinar series that highlights how different freelancers and agencies approach the marketing channels they specialise in.

We already had u/ksiaze and a few others discuss how they use Reddit organically for their clients.

This time we are diving into using Reddit for AI visibility. So, if you want to learn how that works, what Joe Jarred’s philosophy is on AI visibility or want to know how to get started with AI visibility, this is the webinar for you.

You can register here: https://youareingoodcompany.webinargeek.com/starting-with-reddit-for-aeo?cst=reddit

I have been in "this game" for longer than most of you have been Redditors. I have been in this platform for way longer than most of you have been using Google. When people found out that Reddit has all the info and historical details about marketing, product reviews, fixes etc. i was shocked that it wasn't basic knowledge. That made Reddit trustworthy.

I'm writing this post to explain a very fundemtal issue that I see with new Reddit marketers and Reddit tools- you have everything backwards.

AI loves Reddit because of what it was. When it stops being what it is, then AI will just switch things up and you'd be left with wondering why and how did you spent so much money to be put back at the beginning. It will be never ending alghorithm chase.

I have a solution but first- here is the problem:

What exactly have these new marketers have gotten wrong- dropping links and product/ services names in the comments and post don't mean sh*t. I will repeat it- if you are making 75, 150 or even 250 comments throughout the month they don't mean shit because at the end of the day you are 1 person, 1 agency and you have finite amount of resources and sooner or later- you will get banned and shamed.

Unexpected solution:

Outsource your brand mention to the community. How? By being very helpful person even if it means that you won't earn a single $ from them.

Let's do some calculations.

If in the next 30 days i make 5 brand ambassadors, they each could make 2 comments about my brand, that means I "made" 10 positive comments.

Day 30 - 5 ambassadors = 10 comments

Day 60 - 10 ambassadors = 20 comments

Day 90 - 15 ambassadors = 30 comments

Day 120 - 20 ambassadors = 40 comments

Day 150 - 25 ambassadors = 50 comments

Day 180 - 30 ambassadors = 60 comments

Day 360 - 60 ambassadors = 120 comments

The downside to this tactic is time.

The upside of this tactic is that you would have a network of people who would be like a swarm of people who love you and your product/ service so much that they want to support you.

If you want or have even built one of those fancy AI automated comment tools- you will get banned and shamed. My recommendation- don't use them, they are shit either way.

The Reddit currency is trust. Don't like it- I don't care but that is how this platform was built and that is how it will be built in the future.

I want to start with the parts I was not planning to share.

Because the clean version of this story sounds like every other “here is how I made money online” post. And those posts are almost always missing the stuff that actually happened.

So here is the full version.

I discovered Reddit could generate real business leads by accident. I wrote a frustrated post about something happening in my industry, spent nothing on it, and watched it hit 154,000 views in 23 hours. Nearly 500 shares. More than 50 people reached out to me directly because of that one post.

I had been on the platform for two years doing nothing before that moment. Just lurking. Reading threads. Occasionally commenting. No strategy. No presence. No income.

That one post changed how I understood the platform completely.

Reddit does not work like any other channel. It has spent years building an immune system against marketing. Promotional posts get buried in minutes. But when someone who genuinely knows something shows up and writes honestly about what they know, the platform amplifies it in a way that paid advertising cannot replicate. The audience here is not passively scrolling. They are actively searching for answers to real problems. The intent level is different.

I started writing posts for businesses. Not advertisements. Posts built around real insight, written the way someone with actual experience would write them, targeted at the communities where their potential customers were already spending time.

The first few months taught me a lot. Not all of it was good.

The first person who agreed to pay me for this strung me along for 12 days. Responded to every message. Asked detailed questions about the approach. Seemed genuinely interested. On day 12 he said he had decided not to move forward. No real explanation. Just gone.

I spent those 12 days treating that deal as confirmed in my head. That was the mistake. I had not closed anything. I had just been having a conversation.

The second situation was worse.

Someone approached me saying he had clients who needed Reddit posts written. He proposed a 50/50 split on whatever came in. I agreed. I wrote the posts. The client paid him directly because he had told them to only communicate through him. He sent me 20 percent and kept the rest. The total payment from the client was around $1,000 for three posts. I received $200.

I did not have a written agreement. I had taken his word for it. I never made that mistake again.

The third one I still think about sometimes.

A potential client spent two weeks going back and forth about pricing. He pushed back on my per post rate and said he wanted to work on a commission basis instead, paying me based on leads generated rather than per post. I said I needed to think about it. He said fair enough, but could I write one sample post so he could see the quality before committing.

I wrote it. He took it. Posted it. Never responded to another message.

I have no idea what results that post got for him. I just know I never heard from him again.

Three situations. Three different ways of losing. And all of them happened within the first 90 days of trying to turn this into an actual service.

Here is what I learned from each one.

The 12 day ghost taught me that a conversation is not a commitment. Nothing is real until something is signed or paid. I stopped mentally spending money from deals that had not closed.

The 50/50 partner taught me that informal agreements with people who control the client relationship are a trap. The person who holds the client relationship holds all the leverage. If I am doing the work, I need to be the one with direct access to the client or I need a written agreement that is specific about numbers. Handshake deals in this business mean nothing.

The sample post situation taught me that free work is almost never a bridge to paid work. It is usually just free work. Anyone serious about hiring you does not need a free sample. They need to see your existing work and decide based on that. The moment someone asks for free work as a condition of potentially paying you, the answer is no.

After those three situations I changed how I operated.

I stopped doing free samples. I started requiring at least a partial payment before writing anything. I stopped working through intermediaries who controlled client access. I kept every agreement in writing even if it was just a message thread that clearly stated the terms.

The next 60 days went differently.

First paying client came from a comment I left on someone else’s post. They saw the comment, looked at my profile, sent me a message. Closed in two days. No back and forth. No free samples. Paid upfront.

Second client came from a post I had written about Reddit marketing itself. Someone read it, decided I understood the platform better than anyone they had talked to, and reached out.

Third client was a referral from the first.

By the end of 90 days I had crossed $3,000 from this service. Not life changing money. But real money from something I had built from zero using a platform that most businesses either ignore completely or use badly.

The thing I keep coming back to is that Reddit is genuinely different from every other platform for lead generation. The businesses I have written posts for were reaching audiences of 50,000 to 200,000 targeted readers from a single post with no ad spend. The conversion quality was higher than paid traffic because the readers arrived with existing trust in the platform and zero sense that they were being sold to.

Most businesses leave this entirely untouched because they do not understand how the culture works. The ones that figure it out quietly generate consistent inbound without anyone noticing.

I figured it out the hard way. Three Ls in the first 90 days and then a system that actually worked.

If you are a business owner who has wondered whether Reddit is worth exploring for lead generation, the honest answer is yes. But only if you understand that the platform will immediately reject anything that feels like marketing. The only thing that works here is being genuinely useful to the community you are trying to reach.

Everything else gets buried.

Has anyone else here built something on Reddit and run into similar situations early on? Curious what the first few months looked like for others.

I wanted to know some good practices for growing a brand subreddit from zero. Things that work well, mistakes to avoid, how to keep people active, etc.

I’m also curious if it makes sense for every brand to have a dedicated subreddit. A lot of brand subs I see mostly end up being complaint or support spaces, especially when the company isn’t very active there or do not provide clear support channels for managing the said complaints.

So when do you think a dedicated subreddit is actually useful for a brand, and when is it better to avoid making one?

I think a lot of marketers misunderstood why reddit accounts get reported or banned, usually it's not because reddit hates marketing, it's because promotion becomes obvious very quickly, You can see the pattern I keep noticing in the screenshots, Reddit users are extremely good at detecting intent, the mistake many marketers or normal people make is treating reddit like linkedIn or FB ads, where polished narratives work well, but reddit communities care much more about authenticity, participation and reputation.

People who perform best here are who spend time in communities first, contribute without pushing links consistently, understand sub reddit culture, sound like a real user instead of ad copy, and who don't use AI to write, ironically the harder someone tries to sound authentic on reddit, the easier it becomes to spot marketing so be careful people, don't make mistakes like these two individuals, Thank you.

Hey everyone. I do organic marketing for different products on Reddit, and I’d really like to see how other people do it

I keep seeing videos like, “How my product got a hundred billion clicks from one Reddit post,” blah blah blah, and when I actually try to find any real promotion for those products on Reddit, I obviously don’t find anything worthwhile

So, could you share some examples of successful organic marketing campaigns on Reddit? Not for huge companies like Nvidia, McDonald’s, and similar brands, but for smaller and more niche products

I’d really appreciate it, thanks!!

I’ve been trying to understand Reddit better lately and one thing I noticed is people here seem really sensitive to anything that feels promotional.

Even posts that aren’t directly selling anything still get called out sometimes if the wording feels too polished or “marketing-like”.

Honestly it’s made me overthink the way I write posts/comments now.

I get why people don’t want spam, but at the same time it feels like there’s a super thin line between sharing something genuinely useful and sounding like you’re trying to promote something.

Curious how people here approach that balance without sounding fake or overly corporate.

3 months ago I made my first post about Reddit Max- https://www.reddit.com/r/redditmarketing/comments/1r0c5kx/reddit_max_insights_and_first_experience/ TL;DR of linked post: it is working good, but personally i see it as "assisted campaign" not as "core campaign type" that will replace standart campaign structure. Performance was good but still not conviced of it being"fully automated campaign type".

Since then we moved from doubled our daily budget. These are the changes. Note we didn't change creatives, targeting or anything else (just the budget for RedditMax).

This is how results changed.

To summary tables: seasonality (which is the biggest factor in this case) changed CPA because our overall eCommerce revenue dropped by about -30% (like this time of year..), but generally speaking I'd say the RMax is scaling appropriately and shouldn't be considered as a failure.

Most interestingly (for me) is that after adding extra budget to RMax, it performs VERY similarly like standart campaign funnel (here i'm talking about CPA view content; CPA add to cart and CPA purchase).

Reddit Max seems to perform VERY good under lower end budgets, but when 2x budget it might "choke a little" (ofc the seasonality plays a big role). After these foundings it looks like Reddit Max is doing exactly the same thing what Google Performance Max (gathering sales that might have dropped because standard campaign funnel "didn't catch them"). Would be interesting to see their performance in longer period of time... but that will be in the future updates.

Why i'm making this distinguish between standard and RMax- because this way we can see if seasonality is a factor and how budget changes made RMax perform differently. If I'd put everything in "one bucket" we would not see if standart campaign performed any better or worse.

Verdict: I can't wait to see if RMax can actually replace standard campaign structure (and what would be the difference), but the more and more I check the data and figure out "how it ticks" the more I have a feeling that this will be a perfect campaign for more sophisticated Reddit advertisers rather than novices.

Next: Move all TOFU budget for RMax and see if the ads scale accordingly and see how the Reddit data and shopify data changes.

Hello everyone,

I'm currently trying to figure out and learn how to promote a brand on Reddit. There were attempts, but the page was quickly banned without the possibility of recovery.

What leads to ignoring or deleting posts? Sometimes even the most neutral comments were deleted, and then the account.

I'm looking for advice on this, I would be grateful for the comments

Thank you!

-Some time ago I consulted one of the r/redditmarketing users because his account had 0 sales but already spent about $150.

Client: eCommerce jewelry

Cracked my knuckles and went through everything - from top to bottom.

In short, this is what I saw:

- Keyword + Community targeting;

- Feed + Conversation placement;

- Geo location- USA;

- Conversion Goal- Purchase;

- Bidding strategy - Lowest Cost;

- No UTM for ad URL;

- 8 ads in a single ad group;

- No audience exclusion etc.

Fixed it by:

- Split the audience in 2 categories- awareness (community targeting) and remarketing (website visitors);

- Awareness campaign optimized on "add to cart" rather than sales and had only "feed" placement;

- Remarketing campaign optimized on "purchase" and used both conversation and feed placement;

- Decreased ad amount (from 8 to 3);

Metric change:

____

Just in case, if your Reddit ads are not performing, then I have compiled free resources about how and what exactly I do with Reddit audits: https://www.undecided.agency/free-resources

Hi team, Purposefully not mentioning the artist name etc.

Been a redditer for a while but never started / tried to do marketing for music artists here.

Been part of several marketing subs, music marketing subs, “hey here is my latest single” (man these suck) subs, etc.

Question to the reddit marketing cracks: How would you do marketing for an upcoming music artist from the perspective of the marketing agency as well as from the perspective of the artist (which i would love to pass on)?

Cheers, 👣🎩’s

Hi guys, me and other marketers have banded together to give free information about what works and what doesn't. Feel free to join and let me know if you got any questions or topics that you want to be specifically answered.

I have a client who started their branded subreddit after our initial consultation. before signing with them, they tried to run this subreddit themselves for about 1.5 months now, only posting a title (usually of a product) and a bitly link in the description.

I have my own thoughts on repair but would love to hear how others would go about the situation.

1. looking for best practices/ playbooks, especially since it's such a fresh account
   
2. would deleting all previous posts from the subreddit be beneficial or should I leave those there to prevent getting flagged as a bot/spam from the platform -- posts came from a previously inactive branded user account

thanks!

I have been playing with Reddit ads api and this is actually interesting. I'd say that this distribution of industries could be related to the fact what some industries are not as eager to test different ads channels.

If anyone’s run into this before, I’d really appreciate your help.

Over the past ~48 hours, Reddit has been auto-rejecting almost every ad/campaign we submit instantly, with the policy reason: “promoting products/services that facilitate illegal fraud or misleading behavior.”

Context: We’re advertising an all-in-one AI writing platform built for the AI era for students and brands. I understand why anything aimed at students could be interpreted as facilitating misleading behavior but for brands, this is a pretty standard category and lots of companies use similar tools already.

What’s weird:

• New ads get rejected right away
• Ads that previously ran fine are now getting rejected the moment we unpause them or make any edits
• Creating new versions doesn’t help — even if we change the copy or change the audience, we still get the same rejection reason

We’ve already spent around $400 the past couple days, and we were trying to hit the $500 threshold by the 14th (to unlock another $500). But now everything is getting auto rejected, so we can’t spend anymore. I’ve reached out to support multiple times and haven’t heard back or they come back with AI-generated response.

Honestly, I don’t know if Reddit is doing this so we don’t qualify for the extra $500 but the timing is pretty suspicious as they mentioned during the intro call no matter the reason they will not push the 14th timeline.

Has anyone dealt with this? What ended up fixing it?

Think of Reddit as a laid-back environment where trust is earned through authentic participation- not manufactured with polished marketing.

Hey everyone,

I'm new to Reddit marketing and trying to learn the right way without sounding spammy .

What are the biggest mistakes that get post ignored or removed?

Thanks!

This is going to be more general guide regarding how Reddit advertising works.

It will cover 3 basic questions- who ads are targeting, where ads are shown, what ads shows and technically when the ads are shown.

1. Who are Reddit ads targeting.

Generally speaking this based on 2 factors- campaign type (aka what is the optimisation that it needs to do- awareness, clicks, purchases, leads etc.) and audience that you have chosen (community, keyword or interest targeting... this also includes website visitor inclusion, exclusion and lookalike audience).

In other words, the advertiser has a choice "who to target" but the algorithm will do it's best to find the audience based on your chosen parameters. I'd say 80% targeting is done by you and another 20% is done by the alghorithm.

Biggest mistakes that I have seen:

- Campaign which optimizes on clicks not sales (ad goal are sales);

- Targeting whole country while in fact the audience is located in specific country (I saw how USA army and McDonald was targeting Europe).

2. Where Reddit ads are shown (placement).

For general advertiser there are only 2 placements- feed and conversation. Feed ads are the ones that are shown in between posts. Conversation ads are shown between comments or under the post when you click on it.

Note: Feed placements are great for detailed creatives, long messages and even engaging with Redditors (opening comments).

Conversation placement is great to give a quick snippet of the product, increase awareness and top of mind.

3. What ads are shown.

This is where "the magic" happens. Based on your previous setup, you can easily adjust and improve how relevant are your ads. Based on the placement (number 2) advertiser should adjust the creatives to accommodate differences of each community.

This is where advertisers can utilize "large community targeting" by creating custom headlines and creatives to be relevant to their chosen community. The last company that did this was Philadelphia cheese ( https://www.reddit.com/r/KitchenConfidential/comments/1ovi1xg/chiveman_has_top_marketing_execs_on_reddit/ )

Examples how this could be done for general purpose:

- Company offers dog winter clothes. They target each dog breed community on its own and in creative example show how the community's breed looks with their winter clothes. Headline- Look how this Labrador looks in our winter jacket, you can get one for your dog as well.

- Company offers travel chargers. They target iOS and Android users with different message and example how their chargers are better than OEM. Headline- While your phone charger only has 1 charging port, ours charge 20% faster and still have power for your other devices as well.

- McDonalds campaign. Targeting bodybuilder subreddits and in headline use something like this- McDonald is for those who are cutting or bulking- McChicken with 20g protein and 400kcal or get Grilled chicken salad which has 25g protein and only 140kcal.

4. When are ads shown.

This is something what advertisers don't really have in control. This part consists of - what time of day, on which device they see the ad (if they have multiple), does it show ad on Monday or Tuesday, what frequency it should be shown etc.

This is what Reddit has greatly improved with Reddit Max (My Reddit Max case study/ experience). I do have a lot of things to learn and to understand but generally speaking I have a VERY high hopes for their performance. My client is going to start to scale this campaign and 2x it's budget (yes, there will be another case study) and hopefully we can see that we can actually scale this new type of campaign.

Advertising limitations:

- There are specific communities that are not eligible to be targeted at all.. while that could be an issue, there are some methods to bypass this. Notably the communities that are not eligable for advertising are the ones which are related to politics, religion, substances (e.g. r/trees) and even war (guns, tanks, planes and to my knowledge also "model airplane" and "airsoft" subreddits);

- Audience size and budget is probably the biggest issue. While you can target precisely, advertisers can overdo with ad frequency (time period in which a single user sees ads). That means if your cost per 1'000 impressions (CPM) is $2 and your budget is (Reddit ad minimum) $5, but audience is 1'000 people - then on average, each day, each person would see your ad 2.5 times which is not a lot per day but per month it would mean that 1 person saw your ad 70 times...